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Creating an employee value proposition

Creating an employee value proposition

A good employee value proposition (EVP) helps an organisation articulate with clarity the benefits that an employee gets in exchange for the skills they bring to the organisation.  It’s concise and must be based on real evidence and discussions with employees and what they actually think about what they get out of working for you. Every business and organisation has an EVP, whether they have defined it or not. And it’s just because of that fact that it’s worth taking the time to look at your psychological contract with your employees. Here are some simple steps to defining your own EVP:

Step 1. – Talk to your employees

Get to know what your employees really think about what you offer. Do some research, a simple online survey, a full staff engagement research programme, if they’re away from the office lots then talk by phone, use a third party, hopefully you can just talk to them, however you choose, just make sure you’re really listening to them. You want the unvarnished truth, the details, the experience and you have to do your best to forget your own views of how wonderful your benefits package is and not let your views get in the way of what your employees are actually saying.

Step 2. – Develop your proposition

Develop your proposition, by reviewing the feedback you have and building a series of statements that answer these simple questions:

  • What do my employees see as the benefits they get?
  • What are my employees’ views of the leadership of the organisation?
  • How does our vision and mission for the company influence how they see the business?
  • Do our HR processes support fully our purpose as a business and align with our culture?
  • Why is my offer any better than what my competition offer?

Step 3. – Test your proposition

Test your proposition. With your team, with friends, with business acquaintances, with employees. Make sure it fits, it helps people to understand what you do and why you’re right for them. Listen to the feedback and modify as necessary until you have it right.


Using your EVP

In a larger organisation there may be many more phases, but in essence these three are the key.

Now, armed with your new employee value proposition you can tell your staff all about it; use it as a tool to guide how you go about attracting new staff; use it to make sure all your processes are aligned and meet the needs of your people; this is your culture, find ways of ingraining it into all your employee interactions!

Your employee value proposition is your organisation’s DNA, it should run through everything you do.


Creating a vision in a complex world

Creating a vision in a complex world

From time to time, we realise that life has moved on and the things we said 5 years ago don’t apply anymore. We’ve changed, our market has changed, our community has changed.

At times like these it can be worth taking an objective look at where we’re headed and placing some structure around it. The first step is often to lay out the vision of your organisation.

A good vision statement works by helping everyone (staff, customers, other stakeholders) understand and align with the goals of the business for the future. It articulates the future environment in which you will be operating, the nature of the community you will be serving and the services you will be delivering, and how that compares and stands out as different.

Articulating your vision can be a challenging process. It requires investigation, reflection and discussion. It helps to follow a process:

  • Discovery – unearthing the detail: where your market is headed, what your product or service delivers for people
  • Development of the vision – laying out the impact you want to have on the world
  • Testing and review – once you’ve worked out what you think you’re doing, who you’re helping and the reasons they’ll buy into your business, you need to test it – with staff, with customers, with other stakeholders  – and then refine it
  • Communication – the final stage is to let the world know where you’re headed and their part in it.

Now you have your vision you can go ahead and make sure your mission as a business (how you’ll get there) is aligned and, if you like, you can also define the values of your business, to help your team understand what behaviours are expected of them.

Turning up, tuning in and switching on – how coaching works

Turning up, tuning in and switching on – how coaching works

The best business coaching involves a mix of  a number of skills. The first of which is all about making sure you turn up at their coaching session and I don’t mean physically. Mentally turning up, tuning in and switching on is key to getting the most out of a coaching session and letting your potential shine through.

If you’re working with the right coach, they’ll help you show up mentally and then they won’t let you off the hook. You’ll get to the end of the session, feel like you’ve gone nine rounds with Mike Tyson and you’ll have done all the running. It should be like playing a game of squash where you’re the novice and the coach is the expert, them standing on the T bashing the ball around, you chasing after it – only in a more structured way.

Getting the most out of a business coach is all about responding to the questions, which, if asked well, will put you on the spot and help you take responsibility for your actions. You don’t need to be told what to do, you need someone to help you unearth the strategies that are right for your business and help you take responsibility for making the commitment to following through on what you find.

Of course, your coach will need to understand your business and will need to be able to impart to you knowledge, tools, techniques and help show you the way through challenges that can seem insurmountable, but at the heart of all great coaching lies you and your business. The coach is there to help you find your way, in a way that fits with you and the potential within you.

When coaching is working well, your potential is laid bare and able to shine.