A simple start point for reviewing your marketing strategy

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A simple start point for reviewing your marketing strategy

“We’re focused on delivering customer value”, it’s a statement uttered by many, yet I wonder whether those making such utterances do so, just because they think it’s something they should say? Sometimes we need to get out, talk to people and really get to grips with what our customers actually want and whether that’s what we’re actually delivering.

How do you do this?

Simple, ask your customers:

  • Why do you choose our product / service?
  • What do we get right?
  • What could we do better?
  • What should we stop doing?
  • What would make you go to a competitor instead of us? (Do you already use a competitor?)
  • What don’t you like about what we do?

And listen to their answers. Don’t just rely on what you think you heard or what you wanted to hear. Listen to it all. Take it in and ask yourself – are we really meeting their needs?

If you are, then great, keep on trucking.

If not then maybe it’s time to take a root and branch look at what you’re doing and how to improve things.

Doesn’t feel much like a marketing strategy yet? Well, it’s time for honesty – your marketing is built on your product / service quality, reputation, desirability and ultimately what your customers think of you. If those things aren’t right and understood then no amount of “marketing” is going to build a loyal and loving fanbase. So get out there – ask questions and make sure you’re on the right track.

Only then should you start thinking about how you’re going to raise awareness and increase those leads that will grow your business.

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